Gabriele Carboni, Philip Kotler
Join the Movement: The Manifesto of Enlightened Management
The Manifesto of Enlightened Management is more than just a document; it is a blueprint for building a more sustainable and ethical business world.
By adopting this manifesto, leaders and organizations commit to fostering a culture of responsibility, innovation, and inclusivity.
DOWNLOAD THE MANIFESTO, IN ENGLISH OR ITALIAN
The Manifesto of the Enlightened Manager
Value People Beyond Profit
Recognize that the true assets of my organization are its People, whose talents and passions fuel our collective success. I commit to fostering an inclusive, fair, and stimulating work environment where each person feels valued and empowered.
Embrace Responsible and Horizontal Leadership
Move away from traditional hierarchical models to embrace a style of leadership that promotes autonomy, collaboration, and shared responsibility across all levels of the organization.
Pursue a Broader Vision
Actively strive to generate a positive impact on both community and environment, integrating sustainable practices and investments in social projects that enhance collective well-being and Prosperity.
Utilize Technology Ethically
Harness the power of technological innovations such as artificial intelligence and quantum computing to improve efficiency and address social and environmental challenges, while maintaining an ethical and responsible approach.
Live by the Principles of Enlightened Management
Dedicate myself to continuous personal growth and alignment with the principles that put People, Purpose, and Planet at the center of business practices.
Be an Agent of Positive Change and Generativity
Commit to transforming my organization into a force for good, contributing to a more equitable, sustainable, and prosperous future for all.
Encourage Stakeholder Engagement
Engage actively with all stakeholders, valuing their input and fostering transparency in all aspects of the business to build trust and accountability.
About the book
This groundbreaking book delves into the necessity of integrating sustainable practices and responsible innovation at the core of business operations. Through enlightening theories and practical case studies, it provides SMEs with the tools to foster a corporate culture that values integrity, transparency, and collaboration. By adopting the enlightened management approach, businesses are guided not just toward economic success but also toward making a positive impact on society and the environment. This book is an essential read for entrepreneurs and business leaders seeking to implement meaningful changes and drive their companies towards long-term prosperity and societal well-being.
Transform your strategies to achieve sustainability and positive societal impact. Make a real difference today!
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Gabriele Carboni
Bestselling marketing author, co-founder of Weevo Benefit Corporation, he pioneers integrated marketing and communication strategies, empowering businesses to achieve sustainable growth and global reach.
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Philip Kotler
Widely regarded as the “father of modern marketing.” A prolific author and professor emeritus at the Kellogg School of Management, Northwestern University, he has shaped the field with his groundbreaking theories, influential books—most notably "Marketing Management"—and a strategic approach that fuses customer-centric thinking with social responsibility.
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