Gabriele Carboni, Philip Kotler
Enlightened Management
This guide provides SMEs with strategies for sustainable practices and responsible innovation, fostering a culture of integrity and collaboration for long-term prosperity and positive societal impact.
All proceeds from this book are generously donated to the Rotary Foundation to support global humanitarian efforts.
AMAZON CATEGORY BESTSELLER IN USA, UK, CANADA, BRAZIL, INDIA, ITALY, NETHERLANDS AND GERMANY.
Stephanie Urchick, President, Rotary International, 2024-2025
«‘Enlightened Management’ is not just a guide to business success; it’s a pathway to making a meaningful impact. Proud to support a book where proceeds help the Rotary Foundation advance global goodwill.»
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About the book
This groundbreaking book delves into the necessity of integrating sustainable practices and responsible innovation at the core of business operations. Through enlightening theories and practical case studies, it provides SMEs with the tools to foster a corporate culture that values integrity, transparency, and collaboration. By adopting the enlightened management approach, businesses are guided not just toward economic success but also toward making a positive impact on society and the environment. This book is an essential read for entrepreneurs and business leaders seeking to implement meaningful changes and drive their companies towards long-term prosperity and societal well-being.
Transform your strategies to achieve sustainability and positive societal impact. Make a real difference today!
Gabriele Carboni
Bestselling marketing author, co-founder of Weevo Benefit Corporation, he pioneers integrated marketing and communication strategies, empowering businesses to achieve sustainable growth and global reach.
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Philip Kotler
Widely regarded as the “father of modern marketing.” A prolific author and professor emeritus at the Kellogg School of Management, Northwestern University, he has shaped the field with his groundbreaking theories, influential books—most notably "Marketing Management"—and a strategic approach that fuses customer-centric thinking with social responsibility.
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